LandBew

Agriculture accounts for over 70% of freshwater consumption worldwide. At the same time, this resource is becoming increasingly scarce and water stress is increasing in many regions of the world, while many farmers in regions with high water stress are largely working with inefficient irrigation solutions. The market for agricultural irrigation is at a very low stage of development and hence, offers many business and export opportunities for German companies. The market segment "Agricultural Irrigation" was examined in more detail within this project by developing industry analysis for agricultural irrigation solutions and the identification and illumination of promising target markets.

In a first step, an industry study built a precise understanding of the market and the industry, which results in a practical standard work. The analysis also includes the relevant German providers of solutions for agricultural irrigation systems.

The second step involved identifying and analysing potential target markets. The ten country target markets of France, Spain, Poland, Serbia, India, Thailand, Uzbekistan, Egypt, Tunisia and Morocco identified within the framework of a working group of German Water Partnership were analysed with regard to their attractiveness and accessibility for German irrigation solutions and the three country markets France, Uzbekistan and Egypt prepared in extensive country studies and with the proposals for SME support measures to open up new markets.